Launching Soon

We didn’t start this brand in a boardroom.

We started it in the middle of real life- kids, chaos, family, work, and all the unfiltered moments shared on TikTok.

If you’ve watched our videos, you already know the truth:

life isn’t polished… it’s hilarious, emotional, messy, and beautifully human.

Some days it’s “Moron Monday.”

Some days it’s “WTF, Wednesday.”

Some days it’s pure “Feral Fridays.”

And some days?

It’s just “Fantastic day”

Those phrases weren’t meant to become merch.

They were just the things she said — the off‑the‑cuff lines that made people laugh, relate, and feel seen.

But the comments kept coming:

“Put that on a hoodie.”

“I need this on a T‑shirt.”

So we did it.

We built a clothing brand that feels like real life:

funny, chaotic, comforting and completely unfiltered.

A brand for the people who are juggling everything, dropping half of it, laughing anyway, and showing up again tomorrow.

Every piece is designed with that spirit 

the runner duck logo, the weekday moods, the humour, the honesty, the heart.

This isn’t fast fashion.

It’s real‑life fashion.

Made for the family, the multitaskers, the overthinkers, , the “I’ll sort it tomorrow” crew, and everyone who lives life with a bit of chaos and a lot of love.

Welcome to the chaos!

Claudia Devonshire X